Rebranding EU

How would the EU look like if we celebrated our differences? As part of The Kennedys application, I redesigned the visual identity of the European Union in a way that would celebrate the diversity and the existing differences amongst all its member countries. To do so, I created a system based on the shapes and graphic elements of all EU members' flags. This system allowed me to create, not only one flag but a whole variety of possible EU flags and flexible and diverse visual language.