Rebranding proposal for Victoria Beckham

Victoria Beckham today is lacking from a strong and solid narrative. The new brand’s message aims to be all about inclusivity, women empowerment and deconstruct stereotypes. The focus is to unmask the issues and insecurities that women suffered back in their early stages of life, which still remain in their unconscious, preventing them from acting freely nowadays. Females are set to be the protagonists of this rebranding, creating a community for them to express themselves freely. Under the motto “What Really Matters by VB”, women are invited to “speak out loud” about their insecurities and feelings, generating an inclusive and bonded community, targeting millenials as consumers.