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Rebranding The Lona Group

Lona Group Rebranding
The Lona group as a parent company has 6 brands under its umbrella and made use of one logo for all 6 . They also had no defined identity and was struggling as a unit due to undefined target groups. Thorough analysis helped to create a working corporate identity and strengthen each brand to stand on its own and still represent the parent company.

Project Tags

  • logo design
  • Brand Strategy
  • Brand Management
  • research & development
  • Analysis

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