Rebranding Valerio Group
For more than 2 decades Valerio Group has been providing architectural and interior design solutions to prestigious clients in the hotel, commercial, residential and industrial sectors in Guatemala and Nicaragua. Previously the brand had the name of Roger Valerio Architecture but being a family business and that not only encompassed architecture but also construction and development, the most ideal thing was that they had a brand with a more glorious name: Valerio Group. My role in this project: concepteur, branding designer, project manager.
Racional
Valerio Group: for more than 2 decades has been providing architectural and interior design solutions to prestigious clients in the hotel, commercial, residential and industrial sectors in Guatemala and Nicaragua.
About the logo: the square is a basic figure, both in spatial and structural design, since it transmits solidity and harmony. Likewise, they denote modernity, precision and allude to architectural structures of all kinds.
Graphic line: Architecture, considering itself within one of the seven arts and being influenced by artistic currents, because it entails an extremely sublime and detailed work, for the development of the Valerio Group's graphic line proposal, an association is made between modern art and Giambattista Nolli's nolli maps. Modern art takes up the magnificence of the arrangement of the forms that each of the great painters of Neoplasticism executed; from the architecture the balance, structure and technical plan are taken; and, finally, of the nolli maps, the icons that refer to the infrastructure are used, using the positive and negative.
