reco

  • Alex Panek

Coffee brand identity and packaging inspired by a story of ex-guerillas trying to get back to community after peace agreement with Revolutionary Armed Forces of Colombia. During 3 months training participants gain knowledge and skills to produce a quality coffee and that is an opportunity for a new life. ​ The logo mark is a simple outline of a dove, symbol of peace and can be combined with volcanic landscape of Cauca region which is used on the packaging. I've used vibrant and positive colours (inspired by colourful cities of Cauca region) and organic shapes for natural look and feel. May, 2020