Every year Red Brick Beer Workshop sponsors Vilnius International Film Festival. And every year it tries to prove that it's a cinema beer by releasing a special festivals' beer. But the hardest part is to convince filmmakers and cinema lovers that the beer really is for them.
In 2017's VIFF we released a beer that is all about the cinema light. Without which, no movie would be born. So, to bring the birth of the beer closer to the birth of a movie, the malt for this beer has been dried under a 4.1 kW cinema lamp. So it was born from the light of the cinema lamp and named after it - Lamp in the Sea.
And that's not it! The beers' sticker label had a hidden drawing, that was printed with ultaviolet transparent paint. So when you put it in a certain light - the drawing appers. It was the first such label in Lithuania.
So, of course, in this campaign, we released a brand new cinema beer with it's special packaging. We created a video, sort of a making of of the beer making process and communicated it through Red Brick Beer Workshop facebook page and in teh festival.
I was the Art director of this project. Behind - concept, idea, designing of the label, pitch, script for the video, social communication.