Red Bull Bedroom Jam

  • Mark Antonello

A multi-platform project for Red Bull’s annual Bedroom Jam campaign 2009 and 2010 – launched on Wednesday (Feb 3) 2009. Overhauling the existing site, to continue to encourage fresh musical talent to upload performance videos. The cream of the crop went on to play the UK’s biggest festivals, produce an album at Red Bull’s Studio's London and supported established artists, Kids in Glass Houses, on their end of year tour. The Que Pasa Video Production Team whizzed around the country producing weekly live HD webcasts of bedroom music gigs. The shows also featured interviews with some of the music world’s biggest and best rock bands, kicking off with Hadouken and featuring Machine Head, Lacuna Coil, Kids in Glass Houses and many more! The website was where fans could get involved by watching, rating, and commenting on their favorite videos and marveling as they pushed their chosen unsigned band up The Buzz Chart. Live shows were viewable again on the website and the latest Red Bull Bedroom Jam happenings were readable on the blog, Twitter and Facebook pages.

Project Tags


  • Red Bull logo

    Red Bull

    • Retail
  • Red Bull Media House logo

    Red Bull Media House

    • Media Production