Red Bull — Keys to your city

I was approached by Red Bull to produce a concept and design that would be used as part of a campaign based around exploring the cities we live, engaging buyers to explore their surroundings. Red Bull’s brief asked drinkers to take advantage of what your city has to offer and move away from the perceptions about Red Bull being a late night drink. The campaign was aimed at 18-29 year old and taking place across the UK and promoting key cities across the UK, encouraging people to do more with their time. The can will be a rallying call to consumers to go out and make the most of their city! The initial brief asked for three concepts, this involved illustration via sketch the stylistic approach had to vary in style. Once we had settled on a direction I was tasked with creating a design that would be used across the Red Bull can, it’s multi-pack packaging and provide all graphics to the drinks brand for marketing material for web and further print. Unfortunately Red Bull went with a different style to the one I produced which also looked great!