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Red Bull My Wings

As Digital Project Manager at Edenspiekermann, I have been leading this project to help Red Bull building and rolling out a global marketing platform that scales, enables cost efficiency and empowers employees across the globe to manage digital brand activations while providing the best campaign experience for all brand fans. The result is a global marketing machine acting as digital destination for ATL and BTL activities taken by individual markets around the globe.


Allegra Bandinelli

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  • Digital Project Manager

Project Tags

  • digital
  • marketing
  • platform
  • global
  • brand
  • campaign
  • strategy
  • cost efficiency

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