Red–free summer — Nivea Sun

Insight: People don't realise they need sun cream until they get sunburnt.
Idea: Nivea takes the red out of your summer.


Ambient advertising — UK based campaign
Can be extended to a poster campaign
PR — the red–free tops

Credits

Mona Sharif

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  • Creative Intern at AMV BBDO
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Krista Shepherd

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Project Tags

  • photo retouching
  • ambient
  • nivea
  • Sunscreen