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Red–free summer — Nivea Sun
Insight:
People don't realise they need sun cream until they get sunburnt.
Idea:
Nivea takes the red out of your summer.
Ambient advertising — UK based campaign
Can be extended to a poster campaign
PR — the red–free tops
Report
Project Tags
#photoretouching
#ambient
#nivea
#sunscreen
Skills
Advertising
PR Campaigns
Art Direction
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