Red–free summer — Nivea Sun

Insight: People don't realise they need sun cream until they get sunburnt.
Idea: Nivea takes the red out of your summer.

Ambient advertising — UK based campaign
Can be extended to a poster campaign
PR — the red–free tops


Mona Sharif

  • Message
  • Creative Intern at AMV BBDO

Krista Shepherd

  • Message

Project Tags

  • photo retouching
  • ambient
  • nivea
  • Sunscreen