Redesigning the Instagram presence of Factum Arte

  • Gabriel Crompton-Schreiber

Having originally joined Madrid-based art and heritage workshop Factum Arte to assist with communications and copywriting, I soon realised the potential of Instagram for promoting their incredible artistic achievements. Armed with Factum's impressive photographic archive, I took over the account and set out to pair informative captions with a vibrant colour scheme based around a selection of specific tones. Not only was I proud of the visual results, but the account's followers and engagement grew twofold.