Reebok - Footwear Design

  • Amelia Camarero Witiuk
Senior Designer & Developer – Reebok and Olympikus at Group Vulcabras Azaleia, Brazil - Argentina (£260m in sales)
October 2010 – September 2011 (1 year)
– Designed & developed Women’s lifestyle lines for Reebok and Olympikus with a Junior Designer as direct report, delivering innovative products which were approved by Reebok International (46 SKU’s) and Olympikus Brazil Head Office (40 SKU’s). 20% of the production where exported to Brazil and Uruguay markets.
– Participated on regional brand meetings to understand the needs of the Sales team, negotiated cost prices to achieve targets requested.
– Implemented color and trends research, competitors’ analysis for the region, local consumers’ research and history sales results reports for both brands.
– Led Development and Engineering team of 10 people at the local factory to streamline product launch operations.