Refinery29’s Unbothered is made for and by black millennial women

“A lot of the time, diversifying content is tied to a financial decision. And while I do think that targeting black women is a very smart financial decision, it was also very important that we communicate that this is out of an authentic desire to fill a void.” A fantastic piece on Refinery29's fastest growing Instagram channel - Unbothered - which is made by and for black millennial women. Read more on Nieman Lab: http://www.niemanlab.org/2019/03/refinery29s-unbothered-is-made-for-and-by-black-millennial-women/

Team Credits

Kate Ward

  • Executive Vice President of Refinery29
  •  

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  • Refinery29

    Refinery29

    • Publishing

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Kate Ward
Executive Vice President of Refinery29