Refinery29’s Unbothered is made for and by black millennial women
“A lot of the time, diversifying content is tied to a financial decision. And while I do think that targeting black women is a very smart financial decision, it was also very important that we communicate that this is out of an authentic desire to fill a void.”
A fantastic piece on Refinery29's fastest growing Instagram channel - Unbothered - which is made by and for black millennial women.
Read more on Nieman Lab: http://www.niemanlab.org/2019/03/refinery29s-unbothered-is-made-for-and-by-black-millennial-women/