Refinery29’s Unbothered is made for and by black millennial women

“A lot of the time, diversifying content is tied to a financial decision. And while I do think that targeting black women is a very smart financial decision, it was also very important that we communicate that this is out of an authentic desire to fill a void.” A fantastic piece on Refinery29's fastest growing Instagram channel - Unbothered - which is made by and for black millennial women. Read more on Nieman Lab:

Team Credits

Kate Ward

  • Executive Vice President of Refinery29

Project Tags


  • Refinery29


    • Publishing


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Kate Ward
Executive Vice President of Refinery29