For my final university project I created and designed a magazine about second hand urban fashion as a more affordable and ethical alternative to the world of fast fashion for young women. I also created an accompanying Instagram as a digital element.
I devised the concept myself, based on market research that showed an increase in interest for the sustainability of clothing brands amongst millennials. It was also based on the rise in apps like Depop, as well as the trend of vintage style fashion.
Editors Letter to advertisers
Interview feature with ethical lifestyle and fashion blogger, Elfie Brocklehurst (aka. Ethical Bunny.)
Interview feature with Laura Vogt about her Ethical Streetwear clothing range 'Lucid 8'. Style star feature showcasing second hand fashion looks sent in by readers on Instagram using the hashtag #refreshyourwardrobe.
Check out the Instagram here.