Regal Haze SS22 Campaign

For the launch of the SS22 collection, the goal of the social media campaign that I led was to heighten brand awareness and promote the new collection. Role: Social Media Manager/Content Producer Project: Social Media Campaign for SS22 Solution: A teaser campaign consisting of behind-the-scenes videos of campaign photoshoots to offer product glimpses and information to serve as clues to build excitement prior to the launch of the collection and generate awareness and increase early access sign-up leads.