This MA project has grown entirely from idea of creating in-vitro grown fur.
Something extraordinary is happening in the field of materials. The fashion industry is adopting synthetic biology and genetic modification, and is developing “victim-free” and genetically modified animal materials such as spider silk and lab-grown leather. The process often involves manmade DNA and genetically modified yeast, which will produce the proteins that make up most animal materials.
In a future of lab-grown materials and man made genomes, what will it mean to be a vegan or vegetarian fashion company?
Luxury brands could have massive influence on the commercialization of synthetic biology. I propose that brands, especially those built on ideologies, test the futures of their ideologies and ethical frameworks when engaging with lab-grown animal materials.
This project explores bioethical frameworks in relation to bioengineered materials, and investigates ways of identifying and challenging the values we employ.
The project aims to engage the viewer in cultural discussion on the subject through the creation of 3 speculative design artefacts, which are based on a set of 3 personas, each representing their own ideologies, belief systems, and idea of what it means to be ‘natural’.