Adidas Reality is a concept advert that was entered into the 2018 D&AD New Blood Awards.
It shows the possibilities of harnessing Augmented Reality in the modern day as funding for sports is being withdrawn. Adidas Reality helps young people train, learn and compete with the power of technology.
Paddy O’Shaughnessy - Creative Lead
Oliver Craig - Director
Alfa Giwa - Music
Andrew Collins - Glass Blower
Jamie Newson - Photography