Reimagining the Aston Martin Lagonda Ltd All-Terrain Concept with a CMF Focus on Performance and Luxury

  • Madison Zuch

As the transportation industry embraces an all-electric future, Aston Martin is navigating the evolution of its Lagonda brand. Drawing upon my skills as a young professional designer, I have created an ideation of redefining the Lagonda All-Terrain Concept, emphasizing the fusion of SUV performance and journey-driven comfort. Through my expertise in spatial experience design and multifaceted CMF skills, I aim to enhance the consumer's experience by integrating material-driven design and meticulous color selection. My CMF palettes for the Aston Martin Lagonda All-Terrain strive to establish a cohesive narrative, weaving together opulent workmanship and a net zero sustainability focus. Upholding Aston Martin's legacy of excellence, my designs propel the Lagonda brand toward a luxurious CMF experience. Thanks to Adobe and Adobe Substance 3D, I have been able to efficiently develop a CMF Strategy, bringing my ideas to life within 7 weeks. Feel free to visit my website to explore my portfolio and follow me for ongoing design inspiration. #automotivedesign #industrialdesign #carstyling #conceptcar #carrendering #futurecar #carconcept #automotivedesigner #cardesign #productdesign #cmfdesign #designinspiration #cardesigncommunity #digitalart #cardesignworld #vehicledesign