The packaging is made from transparent/translucent paper in order to represent the honesty of the brand. The close up white line drawing of the microscopic fiber used to produce the product embellishes front of the packaging so you can see the journey from the raw material to the final product. The close up story of the material’s physical journey is then revealed once the product is removed. The packaging can be used from factory to customer as the use transparent material eradicates the requirement of clear plastic bags in the warehouse for quick product identification. The logo colour varies depending on the material, further assisting the identification of the product. The bags are simply sewn together in the factory, reducing the amount of waste from excess packaging.