Reserved Parking is a car show and gathering that occurs on a seasonal basis. Based on the popular "cars and coffee", the event showcases enthusiast's car builds of all types, from domestic to imports, from completely stock to totally modified. Participants are encouraged to "get a cup of coffee" and share enthusiasm for all things automotive.
Because of its rare seasonal happening, the event is of a large scale. Participants and spectators can download an app to assist them in finding locations of cars quickly, get information, buy tickets online, and register their personal car in a judging contest.
Users have the ability to cast their vote for any car registered to the event through the app. The location of the car and a brief bio are featured to allow voters to visit the car in person before casting their ballot.
Participants can also send in their photos and media to the app to be featured in the "media" section. Branded apparel and accessories are a part of the branding identity, made unique by the custom illustrations.