Rest & Digest - Nutritional Sciences
A startup nutritional science company asked me to design a logo for each arm of their company. One would represent research and development, the other a more publicly accessible and user-friendly website. The focus of the company is combatting digestive disease through nutrition, and presenting the findings to the public via the format of online recipes. With scientifically tested meal planning users can gain access to proven dietary instruction and tailor their tastes, allergy and other dietary requirements to their specific needs.
It was clear that these two sides needed a system that would link them together while maintaining a distinction that would separate them professionally.
I created a logomark using R&D, filling out the gap in the back of the stem on the R with a single leaf. I attempted to distance the design from more commonplace motifs such as apples or trees while still representing the health aspects of the company. I repeated the shape with the secondary wordmark and explored colour contrasts to tie them together.
