Restaurant Branding

El Pailón is a Colombian inspired bar and restaurant located in New York City. It is a self initiated project and an excuse for me to reimagine what a Colombian restaurant could look like when adding in elements of beauty, design and culture. Custom logo, lettering, fruit and floral illustrations that are of great significance of the country are used to create a bold and vibrant look and feel that would makes anyone feel like they are actually dining in the country.