We’re looking to create an immersive video that explains what the eye complications of diabetes feels and looks like. We want to encourage people to take diabetes seriously and attend their retinopathy screenings. We want to portray the seriousness of the complications, whilst having a reassuring message that this can be prevented.
Diabetes UK is the charity leading the fight against the most devastating and fastest growing health crisis of our time, creating a world where diabetes can do no harm.
Diabetes affects more people than any other serious health condition in the UK. More than dementia and cancer combined. And there is currently no known cure for any type of diabetes. But, whatever type you have, with the right treatment, knowledge and support you can still lead a long, full and healthy life.
That means we need to take action now. It’s a fight that involves all of us – sharing knowledge and taking diabetes on together. Until we achieve our vision. That’s why Diabetes UK is here.
A new creative approach
The video needs to be immersive. Using different filming and post production techniques to represent complications.
The video needs to be short enough to keep people engaged.
We need to be aware that our target audiences may have eye problems, so any visual elements or text need to be accessible, and also easy to understand.
Multiple purposes & channels
The videos will be used across our digital platforms, primarily on the below specific webpages and across our social media channels:
· https://www.diabetes.org.uk/guide-to-diabetes/complications/retinopathy
We are open to creative ideas on the videos duration, structure and distribution.
Mandatories
· You must adhere to Diabetes UK brand guidelines