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Rêve En Vert (French for ‘dream in green’) is the premium online retailer for sustainable luxury fashion and as a result is often referred to as the sustainable Net-A-Porter.
As part of my ongoing work with them, I was briefed to help launch their own sustainable line of clothing, ‘REV.’ This involved branding, art direction and digital design to produce a new identity and an online lookbook. The aim was to create a look and feel that was true to the sustainable and ethical credentials of the new brand, whilst retaining the equity from it’s parent brand (Rêve En Vert).
