Rêve de Rive luxury swimwear brochure

As a copywriter and subeditor for luxury branding company St James's House in London, I had a lot of fun working on this project. We respositioned this Geneva-based swimwear brand by shifting associations of the city itself – from fusty and dull to vibrant, cosmopolitan and classy – and creating the idea of the jetsetting Reve de Rive woman.