Reverie

Reverie is a sleep store offering an escape from city life with nap pod rentals, massage, guided meditation, retail sleep products/events based in sleep and mindfulness education. The brand was created as a “window in a dream world” and seeks to transform and uplift its clientele. Ethereal colors, imagery, and gradients create a dream state for complete relaxation. The brand was extended into signage, retail applications, and a website with mobile screens.