Revital London

An identity designed for a leading health foods and supplements brand with eighteen stores across London. The focus is on organic and natural textures and colours. A unique set of illustrations were designed to establish a cohesive visual language for the brand. This style is used across all illustrated elements including posters, business cards, signage, store navigation and more. The colour scheme for the main branded assets was limited to Revital’s core colours: dark green, warm brown and a fresh, brighter green shade to establish a natural, earthy feel and to highlight the health-oriented ethos. It was important to use FSC certified, high quality paper and to incorporate the company’s values in all its printing processes, to build an earth conscious brand. The final designs were printed on uncoated, textured, 100% recycled paper by Fenner.