This work demonstrates how the visual rhetoric of cinema advertising, in the form of movie posters is constructed.
Film posters are made up of elements from the film which it refers to, text and visual cinematic tropes associated with the relevant genre:
These elements, when constructed into an image, often in a certain format, produce a visual rhetoric designed to promote the film to the target audience.
Each image in this series is constructed of some of the fundamental visual elements (some of which are credited at the bottom of each image) that create a rhetoric of a typical story line corresponding with the chosen film genres; Romance, Horror and Action.
“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’.”