Manufactured by Chanelle Pharma, Rheumocam achieves effective relief from pain and inflammation in a wide range of clinical scenarios and animal species. It is a veterinary product available on prescription only. While at FireBelly we were tasked with creating a campaign visual that was striking and impactful. Our concept "FREEDOM TO MOVE" shows animals dancing, prancing and leaping without pain or stress. Notable Achievements: FIrebelly won the 2021 VMA award winners for 'Marketing Campaign Award - T/O over £15m' Campaign Rollout outputs: Creative Campaign Idea, Logo Refinement, Print Advertising, Digital Banners, Trade Stand Graphics and Print Collateral