For the Ricky Martin One World Tour concert in La Paz, Bolivia I was appointed Sponsor Manager. I was in charge of obtaining sponsors and supervising/coordinating with them during the intense publicity campaign. This was the first time Ricky Martin played in Bolivia. I personally landed 2 sponsors Coca Cola Company that invested 20k US Dollars and Hipermaxi a local supermarket chain that provided all the catering for 105 people and invested 5k US Dollars. My final task was to coordinate the exposure of the companies in the “Hernando Siles” Stadium the day of the concert.
