RICS: Transforming a 150 year old membership organisation into a professional body for the digital age.

Through broad and deep qualitative and quantitive research, a new experience to make it easier for users to find and pay for training and events products was designed and deployed with a high degree of confidence. The results however, exceeded all expectations: Revenue & AOV: +40%. Bounce Rate -93%. Conversion: +295%. “James’ approach is diligent and always thoughtful. He helped to bring clarity to the projects we worked together on by taking a holistic view of what we were trying to achieve as a business, and what the evidence was saying our customers wanted to achieve. Taking an end-to-end view, James did a great job in holding us to a customer-focus, in the face of the usual internal politics. He really takes time to understand your business and its quirks. He’s an easy person to work with, which makes it all the more fun and productive.” – James Murphy, Global Communications Director, RICS