Ride n' Drive brand identity

First, I thoroughly researched and understood the magazine's target audience, diving deep into their preferences and interests. Then with that knowledge, I created a unique and memorable logo that incorporated elements that conveyed motion and with inspiration from a race track. I chose a distinct colour palette and typography that complemented the brand's personality, followed by developing visual elements and brand guidelines for consistency. Finally, I tested the design with feedback, refining it as needed before applying the brand identity consistently across all platforms and materials.