Rimmel x Love Island
In June 2017, Rimmel London was the official beauty partner of ITV's Love Island. Rimmel provided Islanders with make-up products during their time in the villa, alongside exclusive Love Island Tattoo Transfers for contestants to wear during the show’s ‘Tattoo Party’, which was aired on TV in collaboration with Rimmel.
My role:
- Live Tweeting from the Rimmel UK account, creating a conversation around the beauty, makeup and glamour of the show
- Creating reactive content and Instagram Stories allowing followers to shop the Islanders’ Rimmel makeup looks in real time, with a key focus on the ‘Tattoo Party’.
- Copywriting all paid and organic content whilst adhering to ITV’s approval process and deadlines