The Brief
It was a brief that dreams are made of for a brand new ski and music festival. It included coming up with the branding, look and feel, digital, social and physical events, tone of voice and pretty much everything in between. And working directly into client that host parties and festivals for a living. Best. Brief. Ever
The Solution
All of this stuff
The brand image style ran throughout.
The website was one big layered image, broken up into different coloured zones to represent areas of the festival venue. Each zone packed with small illustrated stories taking place.
Each zone and the events inside it were given a name and description, so that people knew it was going to be all kinds of fun.
There was even a Yeti.
And it all happened, and there's a video to prove it.