Ritter Sport – Digital Marketing

  • Paul Taggart

Interactive campaigns for an iconic chocolate bar

Originating in Germany, Ritter Sport is an iconic, square-shaped chocolate brand sold in a number of countries worldwide.
During a three-year period, I helped devise a series of digital features for the brand – including product launches, games, newsletters, PR activities, social media campaigns, and the development of branded online communities.
Awards
  • GWA Effie Awards: Gold