Consistency is Design. Design is Clarity. Clarity is Black.
RM is an interior design studio dedicated to creating unique spaces to make people’s lives better through quality and personal identity. Their unique approach towards interior design led us to the idea of using their creative process as the key communicator in their visual identity.
Analyzing their design process, we realized that ‘Black’ was an element that was present in most of their work. We decided to use this as the essential part of the brand. The brand is designed to explore and use 'Black' as a versatile material that is present in every application or component of the visual identity.
The result is a brand that is simple, sophisticated, unique, creative and honest.
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Client: RM Interiors
Art Direction, Graphic Design & Print Identity: Creative Affairs