Join The–Dots

0

RM - It pays to quit

Bank Simpanan Nasional (BSN) is a government owned bank in Malaysia.
For the annual Kancil award submission, an initiative video was made to encourage Malaysians to quit smoking.
Client: Bank Simpanan Nasional (BSN)
Agency: Saatchi & Saatchi Worldwide Malaysia
Creative Director: Sathi Anand
Agency & Production Producer: Fara Ghazali
Update:
This video won two awards for the Kancil Award
Direct/Promo/Activation [Direct - Campaign] — BRONZE
Innovative Use of Media — MERIT

Credits

Caroline Gale Denby

  • Message

Join our Pro Plan to message Caroline

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Masters Student
  •  

Project Tags

  • PSA
  • Stop smoking
  • advertising
  • Save money
  • Bank
  • creative
  • Activation
  • Malaysia
  • Initiatives
  • Saatchi & Saatchi

Share your new project