RM - It pays to quit

Bank Simpanan Nasional (BSN) is a government owned bank in Malaysia.
For the annual Kancil award submission, an initiative video was made to encourage Malaysians to quit smoking.
Client: Bank Simpanan Nasional (BSN)
Agency: Saatchi & Saatchi Worldwide Malaysia
Creative Director: Sathi Anand
Agency & Production Producer: Fara Ghazali
This video won two awards for the Kancil Award
Direct/Promo/Activation [Direct - Campaign] — BRONZE
Innovative Use of Media — MERIT

Team Credits

Caroline Gale Denby

  • Message
  • Masters Student

Project Tags

  • PSA
  • Stop smoking
  • advertising
  • Save money
  • Bank
  • creative
  • Activation
  • Malaysia
  • Initiatives
  • Saatchi & Saatchi