Bank Simpanan Nasional (BSN) is a government owned bank in Malaysia.
For the annual Kancil award submission, an initiative video was made to encourage Malaysians to quit smoking.
Client: Bank Simpanan Nasional (BSN)
Agency: Saatchi & Saatchi Worldwide Malaysia
Creative Director: Sathi Anand
Agency & Production Producer: Fara Ghazali
Update:
This video won two awards for the Kancil Award
Direct/Promo/Activation [Direct - Campaign] — BRONZE
Innovative Use of Media — MERIT