The Brief
Get people to give money to the RNLI using the internet.
The Solution
Sell them the sea by the square nautical mile.
Part of the problem is that if they cant see it, people often find it tricky to have a connection with the sea. But now they can own a bit.
It's simple, pick your spot on a map, maybe your favourite place you used to visit as a child, your local beach, or just a random spot in the North Sea...
Sign in with you social channels and pay a £1 for you patch.
You'll get sent some info of the spot that you now own.
Then the fun part, if a rescue or call out happens in your square then you get thanked by the RNLI personally on their social channels so everyone can see how great you are.