RNLI Youth Brand

In partnership with Bold Creative we designed the RNLI Youth Brand, and produced their youth brand guidelines. These guidelines show how the RNLI should communicate with their youngest supporters – children and young people up to the age of 18. It was great that young people helped in developing the guidelines, and now all of the RNLI’s youth projects and programmes will implement their ideas. In terms of branding we were asked to repurpose the existing adult colour palette and direct it towards young people, creating new colour combinations. We also designed new branding elements such as the logo-triangle, chevrons and new typographic effects. The RNLI already had a cast of cartoon characters which are used in their magazine, however we were asked to consult on how to bring these characters up to date and give them a new look.