Robson Driving School

Robson Driving School is an independent start-up in Sheffield, UK. Many brand identities in this line of work are inconsistent, if there at all, and so we saw a 'gap in the market' to stand out as current, professional and consistent. The client had a huge passion for cars, and his learner car was a VW Polo GTI. We wanted to reflect the GTI design in the colour scheme, the hexagonal shapes that appear on the grille, and the function of the gear stick, which forms the main part of the logo.