Design a product that will help people to reduce their household food waste’This was a mini project undertaken at university. This was a human centred design project where human centred design principles including observations, experience mapping, interviews and creation of user personas took place. An overview of the project is shown below:
An experience map was created based on the existing situation which was established through a combination of observations, immersion, diary keeping, and interviews. This highlighted 'problem areas' in the process of buying - and eventually wasting - food in the domestic setting. Several problems were identified including: the user not checking sell by dates, supermarket offers encouraging shoppers to buy items they don't need, contactless pay psychologically feeling less like spending money, and forgetting to buy everything on a shopping list and therefore having to return to the shop several times (where the same problems would occur again).