Luxury drinks needs luxury settings: for premium rum brand Ron Zacapa, BLOOD delivered the styling ‘mixology’ needed to showcase Diageo’s Guatemalan artisan spirit. Embedded within experiential agency TBA, Amie directed and developed a global toolkit that succeeded in bringing to life the brand world ‘The Art of Slow’. The premium luxury rum brand world was visualised and styled in various environments as a guide for all markets. A purposefully created brand toolkit was visualised with a strict ‘How To’ guide. The brand’s assets, furnishings, styling and 2D content were executed in various settings, serving up consistency in Zacapa’s brand activations in different market territories.