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#RonsealTheWeekend Personalised VOD

A Video on Demand advert in partnership with Channel 4.
Viewers catching up on TV through All 4 during the summer (2017) will be disrupted with a Ronseal ad featuring personalised audio urging them to do their DIY by name. This was one of the first times in the world this has been done.
Below is a version personalised for 'Gordon'.

Credits

Steve Langman

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Project Tags

  • Personalised Creative
  • advertising
  • online
  • DIY

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