ROOT

A rebalancing of natural and digital lifestyles through a SLOWcial media based provision entitled ‘ROOT’, challenging the human disconnect with nature. Through the use of a plant-monitoring social media application, users can be reconnected with nature (advantageous for their wellbeing) and remember the importance of looking after themselves. The aesthetics for the app are derived from printing inks developed for the project from beetroot and turmeric and take the simple and familiar aspects of our well known social media apps. The interface nods to natural and organic forms, without being overly ‘earthy’ allowing the contemporary concept to encourage people who already use social media to connect with the application.