Interactive NFC beer labels created for Rough Draught, a beer brewed in the Diginate office in Shoreditch, East London.
When you tap the NFC tag, your phone will
– Text your girlfriend/boyfriend/mother/cat and let them know you will be home late and they shouldn’t wait up.
– Email your boss and let him/her know that you don’t think you’ll be in tomorrow.
– Tweet your friends and let them know they should come round for a Rough Draught.
– Open Maps to find a pub in the area so you can continue your evening once you run out of Rough Draught!
Full blog post: http://news.diginate.com/we-made-an-interactive-beer-rough-draught/