Shot by Rankin, created by the Full Service and featuring the coolest fashion tribe to hit 2019, this is the new Roy Roger’s campaign. The Italian denim brand are back with a fresh campaign, capturing the up-and-coming faces of fashion who know how to rock those blue jeans. The Full Service wanted to embody “the energy and attitude that encapsulates the brand”. So, with this in mind they set it in the streets of London, nailing the urban cool aesthetic that sums up the Roy Roger’s ethos. Film, stills, stylish BTS content and a series of characterful interviews all come together to create a rich and unique project for anyone with a penchant for denim. But if that’s not enough, grab yourself a printed T-shirt, or a canvas bag to really get into that gritty city look set to sweep 2019. So, this season if you’re going denim, go Roy Roger’s! That is, if you think you have what it takes to join the tribe. This 2019 denim retakes the spotlight in the new campaign by Roy Roger’s and The Full Service. Shot by Rankin, this project features a group of cool, new trendsetters, laying down the law on how to rock denim this season. So, step aside goths, punks and ravers…there’s a new tribe on the block! CREDITS CREATIVE DIRECTOR: Julia Salotti DIRECTOR/PHOTOGRAPHER: Rankin GLOBAL EXECUTIVE PRODUCER: Nicola Kenney PRODUCER: Kat Hackethal MAKEUP ARTIST: Marco Antonio HAIR STYLIST: Nick Irwin HAIR STYLIST ASSISTANT: Katie Prescott HAIR STYLIST ASSISTANT: Charles Stanley MANICURIST: Nickie Rhodes Hill STYLIST: Kim Howells STYLIST ASSISTANT: Emi Papanikola PRODUCTION DESIGNER: Marco Turcich PRODUCTION DESIGNER ASSISTANT: Kenzie Yeo Donaldson PRODUCTION DESIGNER ASSISTANT: Amelia Tavenner TALENT Lee Ann @ Wild Joanna @ The Hive Shanti @ Milk Marina @ Anti Dylan @ Models 1 Elliot @ Wilhelmina Rory @ Elite

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