ROY ROGERS TAPS RANKIN/THE FULL SERVICE FOR ITS NEW DENIM CAMPAIGN
Shot by Rankin, created by the Full Service and featuring the coolest fashion tribe to hit 2019, this is the new Roy Roger’s campaign.
The Italian denim brand are back with a fresh campaign, capturing the up-and-coming faces of fashion who know how to rock those blue jeans.
The Full Service wanted to embody “the energy and attitude that encapsulates the brand”. So, with this in mind they set it in the streets of London, nailing the urban cool aesthetic that sums up the Roy Roger’s ethos.
Film, stills, stylish BTS content and a series of characterful interviews all come together to create a rich and unique project for anyone with a penchant for denim. But if that’s not enough, grab yourself a printed T-shirt, or a canvas bag to really get into that gritty city look set to sweep 2019.
So, this season if you’re going denim, go Roy Roger’s! That is, if you think you have what it takes to join the tribe.
This 2019 denim retakes the spotlight in the new campaign by Roy Roger’s and The Full Service. Shot by Rankin, this project features a group of cool, new trendsetters, laying down the law on how to rock denim this season. So, step aside goths, punks and ravers…there’s a new tribe on the block!
CREATIVE DIRECTOR: Julia Salotti
GLOBAL EXECUTIVE PRODUCER: Nicola Kenney
PRODUCER: Kat Hackethal
MAKEUP ARTIST: Marco Antonio
HAIR STYLIST: Nick Irwin
HAIR STYLIST ASSISTANT: Katie Prescott
HAIR STYLIST ASSISTANT: Charles Stanley
MANICURIST: Nickie Rhodes Hill
STYLIST: Kim Howells
STYLIST ASSISTANT: Emi Papanikola
PRODUCTION DESIGNER: Marco Turcich
PRODUCTION DESIGNER ASSISTANT: Kenzie Yeo Donaldson
PRODUCTION DESIGNER ASSISTANT: Amelia Tavenner
Lee Ann @ Wild
Joanna @ The Hive
Shanti @ Milk
Marina @ Anti
Dylan @ Models 1
Elliot @ Wilhelmina
Rory @ Elite