Campaign Goals:
- Building a relationship with the involved Royal Canin consumer group;
- Stimulation of natural interest in brand products;
- Stimulation for consumer migration from the trial to the loyal consumer stage;
- Increase in the level of product sales;
- Increased awareness among consumers and increased support for the brand
Assumptions of activities:
- Royalfamily.pl is a common communication platform for all Royal Canin products that gives a new dimension to making friends with other dog owners;
- Application under the patronage of the Royal Canin brand with strong cross-linking to product websites;
- The idea of the platform is to find a dog partner / friend for your dog;
- The action is based on the emotional values of the brand - it allows owners to find their first friend for their pet and meet other owners with whom you can talk and get their opinion;
- The platform is the basis for future WoM shares - we recommend the application due to the specific relationship of quadruped owners to marketing activities and the changing content consumption on the Internet.
Project Tags
Companies
Mars incorporated
- Non Creative Industries