Described by the New York Times as "The most important theatre in Europe", the Royal Court engaged Lovers to create a new brand identity that would reassert its position as a boundary-pushing force.
Lovers developed a flexible identity system which could be applied to all brand touch points, including digital communications, marketing and advertising, and the theatre's signage & way finding system.
We also created new art direction principles for the theatre's advertising, commissioning a new season of promotional images designed into outdoor and online campaigns.