Royal RepubliQ
Working as both the account manager and copywriter for this client, we were offered creative freedom to experiment with expressing the brand's identity and translating the seasonal campaigns to digital formats. The goal was to drive e-commerce sales and increase the brand's social presence.
As account mananger, I liased between the client and our team, ensuring clients expectations were met and ensuring the designers and photographers fully understood the briefs and deliverables.
Assited with seasonal campaign shoots as well as orgainisng shoots within the agency to produce content for monthly social calendars.
Built and infuencer strategy, that helped the brand build it's social presence and connect with influencers who fitted the brand persona.
As Copywriter on this project, I worked in tandem with one of our art directors to define the brands social identity, making sure to stay to true to it's nature and implented activities to help increase engagement.
We worked together to deliver monthly content calendars, following the sales and marketing calendar to highlight the prodcuts that needed to be pushed that month.
