RSPB Site Redesign and UX

  • Jane Kinnaird
As part of re-brand pitch I was asked to look at the existing site and create an evolution of the brand through two routes; one that was closer to the existing site and one that would push the brand. I was involved in the branding process when choosing marks, colours, shapes and photography.
I looked at the site structure, creating a new site map and new content buckets. It was a complete UX overhaul. I also created a presentation that introduced the clients to the benefits of responsive design and how they could use it to their advantage on the site.